GDPR and how it affects you as a customer May 04 2018, 1 Comment
It's not yarn, it's not colourful, it's boring. But (a large) part of running a small business is ensuring you comply with red tape and regulations.
If you're in the EU, I'm sure you've had emails from lots of companies asking you to click a box to confirm that you want to carry on receiving their newsletter.
The general idea is good one. It stops unethical businesses misusing your data. But for a small business, it can take years and years to build up that mailing list.
So over the next couple of weeks, I'll be sending out an email with a click box for you to click to confirm that you still want to receive the SQ newsletter. It may be shunted into your Promotions folder, so keep an eye out for it.
For anyone who does not respond, I am obliged to remove you from the mailing list so sadly you will no longer hear all about yarn, shop updates and forthcoming events. We'd be ever so sad to lose you.
Of course, you can re-sign up at any time, using our two-step sign-up process in the bottom right-hand corner of the home page of the website.
In a way, it's a good thing as we'll be talking to the customers who definitely want to hear about our news.
We use your data to send out parcels, for the payment process, to contact you if there's any query with your order, send you order and shipping confirmations and to send you the newsletter if you've signed up specifically for that.
One thing I will add, if you have ever bought from us at a show, we use the iZettle terminal which allows you to choose to have a receipt sent to you via email or text message which iZettle will remember, meaning the next time you buy something from a seller who uses the same system, it will pre-fill your contact details (which is handy, but I feel, also generates some potential privacy issues, so it's as well to be aware of them).
I've taken this from the iZettle site:
iZettle AB, reg. no. 556806-0734, is responsible for this processing of personal data and will only use your email address or mobile number to send receipts to you. iZettle will not use your contact details for any other purpose, and will not share them with anyone else, without obtaining your consent first.
If you want us to rectify, update or remove your contact details, please get in touch with us at firstname.lastname@example.org.
One last thing, if you pay via iZettle, you are not signing up for the newsletter.
If you place an order via the website, there is an tick box option to sign up for the newsletter if you wish. The only other way to sign up for the newsletter is via the website.
So, hey ho, that's it in a nutshell! Back to the dyepots to bring you some fun stuff... look out for that email!